Aussie Grit Meets Finnish Sisu at Finlandia Hall

In a new chapter of Finnish culture and craftsmanship, O/\TH GIN is now available at Finlandia Halls restaurant outlets. This iconic Helsinki venue and the premium gin brand have partnered to offer guests a refined experience, combining world-class design, innovation, and bold flavors.

From a Shared Passion to Something Tangible

Valtteri Bottas and Tiffany Cromwell, two individuals who are no strangers to the thrill of adventure and bold choices, combined their passions for quality and design to create O/\TH GIN. Their shared vision—rooted in Nordic tradition yet shaped by international influence—led to the crafting of a gin that’s not only a drink but a personal reflection of their journeys.

The formula is a tribute to the oats from Bottas’ family fields in Finland and the renowned Adelaide-grown apples near Tiffany’s hometown of Stirling, Australia.

Produced in small batches, O/\TH GIN is known for its balanced and clean flavor profile, shaped by Nordic ingredients and an unwavering commitment to quality. It’s a blend of heritage, innovation, and a deep connection to place—created for those who appreciate thoughtful craftsmanship.

First venue in Finland

Finlandia Hall is more than just a venue; it’s a living testament to Finnish design, culture, and innovation. With its striking Alvar Aalto architecture, it stands as a symbol of timeless beauty. By introducing O/\TH GIN, a product born of meticulous craftsmanship and bold vision, Finlandia Hall continues to offer guests an elevated experience that marries tradition with modernity.

“We are proud to be the first venue in Finland to feature a collaboration like this,” says Päivi Roiko, Head of Operations at Finlandia Hall, a passionate cyclist and F1 fan herself. “O/\TH GIN adds something fresh and personal to our offering, reflecting the creativity and quality we value here. We’re excited to share it with our guests in a variety of ways, from our events to seasonal offerings. It’s a perfect match for our ethos.”

Providing Experiences for Finlandia Hall Guests

As part of the collaboration, O/\TH GIN will be featured in a variety of Finlandia Hall’s services and events. The beverage is available and signed bottles tell the story about the visit of these special athletes. One of the first occasions where guests can experience this beverage will be at Finlandia Hall’s upcoming Christmas lunch, where the venue will serve thousands of guests. The traditional Christmas apple glögi (mulled wine) will be given a modern twist with a splash of O/\TH GIN, bringing a refined new take to this festive classic. Non-alcoholic version is also available.

O/\TH GIN is available at Finlandia Hall’s on-site restaurants, including Finlandia Cafe&Wine and Finlandia Bistro, where guests can enjoy for example a gin-based cocktails crafted. Whether you’re enjoying a meal, attending an event, or simply relaxing with a drink, O/\TH GIN offers a unique and sophisticated option for all occasions.

Captured in an Iconic Setting

To mark this exciting collaboration, a series of images was captured at Finlandia Hall featuring Bottas and Cromwell. To be known also for design background, it was great to let Tiffany Cromwell also to get to known for Finnish design and architecture. Set against the backdrop of Alvar Aalto’s architectural brilliance, these photographs encapsulate the essence of both partners. The visuals reflect not only the personalities behind the brand but also the spirit of innovation and elegance that defines both the beverage and the venue.

Please enjoy O/\TH GIN responsibly. Available to guests aged 18 and older. Non-alcoholic options also available.

Pictures: Jan-Erik Olin